Alcohol in a Good Spot for Holiday Gifts

Dear Client:Compared to other categories, holiday sales should bode well for the industry as Nielsen believes products aligned with at-home entertainment and considered “essential gift giving” such as alcoholic beverages, cookware, kitchen items and bed and bath accessories will do well. Traditional gifts such as apparel, toy and technology will also be popular but at “more restrained levels” and mostly sold in “value” channels. Consumers are also expected to spend more on gift cards this year.Value retailers such as dollar