After Slow Start, Lidl Seeks New Beginning in US

Nearly one year after its US debut, German discount grocer Lidl will fall short of its lofty goal to open up to 100 locations in the first year [see WSD 05-18-2017]. In fact, it seems like the retailer underestimated the US market and is tweaking its strategy accordingly.In the US, Lidl currently has 141 projects in different stages including: 77 proposed sites, 39 in the planning stage, 14 under construction and 11 built but not open yet, according to Wright