ADI Tackles Craft vs. Crafty Issue

Dear Client: As the demand for hand-crafted, local products grows we've seen craft spirits outperform their mainstream counterparts in a few different segments of the market (see WSD 07-11-2013 ). Naturally, there is no shortage of companies that want a sliver of that craft pie. In 2012, 81 new craft distilleries came online raising the total to 315 craft distilleries, according to a report from Coppersea Distilling. Of course the big guys have identified the segment as an opportunity as