HEAVEN HILL FORMS J-V WITH TIERRA DE AGAVESHeaven Hill announced today a joint-venture with Tierra de Agaves, the Mexican spirits company founded by Francisco Beckmann and sons, former co-owner of Jose Cuervo. The partnership involves joint ownership of the Lunazul and La Certeza Tequila brands, combining Heaven Hill’s global distribution network and marketing knowledge with Tierra de Agaves’ focus on cultivating estate-grown blue agave plants.“In today’s environment of mergers, acquisitions and “right-sizingâ€, the coming together of two recognizable and highly
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