ABSOLUT TO SPONSOR “LIVE EARTH” FILMS

Absolut says it is sponsoring the “Live Earth SOS” short films series aimed at creating awareness for the global climate crisis. The partnership begins 7-7-07 at the Live Earth concert at Giants Stadium in New Jersey.Fifty of the SOS films will debut at the Los Angeles Film Festival on Live Earth Day, on 24 June, while the rest will roll out during the next 18 months.