Absolut Has “Brilliant” Future

Pernod said yesterday it is confident that sales of Absolut will continue to grow in the U.S. despite a slowing economy and decreased consumer spending. Some in the industry cautioned that Absolut may have already hit a ceiling in the U.S., but managing direct Pierre Pringuet disagrees. He said at a presentation in Moscow that the brand has grown in recent years and gives Pernod a stronger presence in the U.S. since distributors consider Absolut a “must-have brand.”“Absolut still has