Absolut Ad Airs During Grammys

Dear Client:Absolut broke new ground Sunday night by airing a 30-second TV spot during the third hour of the Grammy Awards, which broadcasted on CBS. The commercial ran in 15 of the largest media markets on many CBS owned and operated stations, reaching 31% of all U.S. TV households. Not only is this a big step for Absolut and its parent company Pernod Ricard, but it is a bit of a breakthrough for the spirits industry which typically does not