A Talk with White Rock’s Paul Coulombe

Dear Client: We had a chance to chat with White Rock Distilleries chief Paul Coulombe a few weeks ago on the seemingly overnight success of Pinnacle Vodka, the importance of flavors, his experience in brand building and unhindered optimism for the future of the industry. Sit back as you, dear reader, are a fly on the wall.WINE & SPIRITS DAILY: So how are you guys doing right now in the recession?PAUL COULOMBE: We're doing very well. We grew at about