A Talk with W.J. Deutsch Brand Manager, Mark Lyle

Dear Client:Mark Lyle, the vp of brand marketing for W.J. Deutsch & Sons, sat down with WSD to discuss marketing initiatives for HobNob, including its new iPhone app, reasons for the brand’s success amid the recession, and how they target millennial consumers. Mark also gave some insight on the success of Yellow Tail and its new TV ad campaign, “Open for Anything.” Sit back, dear reader, as you are a fly on the wall.WINE & SPIRITS DAILY: How is HobNob