A Talk with Patron’s John McDonnell

Dear Client: In a recession it's easy to get bogged down by reports of consumers trading down and increased discounting by major suppliers. Sure consumers are changing and at times the industry has struggled to adjust, but it's not all bad news. We spoke to John McDonnell, the coo at Patron Spirits Company, who spoke candidly on Patron's strategy in the recession. Unlike many of its competitors, Patron hasn't discounted its brands or offered coupons. Quite the opposite, in fact,