A Talk with Costco

There’s no denying Costco has made huge inroads into the alcohol beverage industry, particularly in wine, in the past decade. In fact, Costco’s beverage alcohol sales are expected to reach $2.3 billion this fiscal year, with 50% coming from wine. The average Costco store carries 180 alcohol SKUs, with some as few as 80 and some over 200. Wine averages a whopping 145 SKUs per store.WSD had the opportunity to catch up with Costco’s general merchandise manager, wine, spirits &