A Talk with Constellation’s Jim Sabia

Wine & Spirits Daily had the chance to talk with Jim Sabia, the new Executive Vice President of Marketing for Constellation Spirits. Before joining Constellation a little over a year ago, Jim spent 17 years with Coors where he was the creator of Blue Moon and most recently served as VP of Coors and Coors Light. One of the new up and coming brands for Constellation is Effen Vodka (trademarked as EFFEN Vodka), which continues to gain popularity in the