A Talk with Clever Imports

Dear Client: Clever Imports has gone a different route from selling regular wine. They sell wine with a twist with products including ChocoVine and their latest, VineSmoothies. Clever Imports has had a lot of success with ChocoVine, which sold 519,000 cases in 2011, up +22% year over year. They project +20% growth for 2012, boosted by continued success with the flagship brand and its best selling flavor extension, Whipped Cream. Like ChocoVine, VineSmoothies is cream based, but is going the