A Talk with Beam’ s Bill Newlands

WINE & SPIRITS DAILYAugust 13, 2010A Talk with Beam's Bill NewlandsDear Client:We spoke with Bill Newlands, president of Beam Global Spirits & Wine US, this week about some of the company's new innovations, including Red Stag by Jim Beam and Maker's Mark 46. Bill talked about what they're doing to grow these brands, along with expectations for the bourbon category and wider trends such as pricing and the on-premise.You, dear reader, are a fly on the wall:WINE & SPIRITS DAILY: