A Talk with Beam CMO Kevin George

Dear Client: In less than a month (October 4) Beam Global will become a standalone spirits company with the new name Beam Inc. They have been preparing for this transition, it seems, for some time now with a number of new innovations and marketing deals. We recently caught up with chief marketing officer Kevin George to get his take on Beam and their strategy moving forward. Here's what he had to say as you, dear reader, are a fly on