A Summer Look Back in NIQ Scans

Dear Client:   The last of the summer data has rolled in, with NielsenIQ recently releasing its scan data through the week ended September 7, 2024, officially lapping Labor Day and marking the unofficial end to the summer selling season. As we roll into OND, we took a dive into NIQ's cuts to see where the major segments stand.  We all know the major segments have been struggling, and the latest 52-week trends through September 7 reflect that: However, the