A Peek into Generational Wine Consumption Trends

Dear Client: Typically what consumers choose to imbibe is occasion-based, but demographics, including generational cohort, still play a role.  Recent insights shared by Southern Glazer's Wine & Spirits breaks down what different generations are drinking within the wine category. BABY BOOMERS LOVE THE CLASSICS. Baby boomers (by SGWS' definition, aged 60+) continue to be the highest-spending wine consumers by age bracket, partially because they're still the largest generation by population, SGWS notes. That will continue to drive traditional wine varietal