A Peak at the Big Brands

Dear Client: A few of the top spirits brands posted impressive growth in the 52 weeks ending March 5, based on The Nielsen Company's food, drug and liquor store scan data. But it is evident that several of the large brands are still struggling and that discounting continues. In total, spirits grew 3.1% in dollar sales and 2.8% in volume at the off-premise. As you will see below, Johnnie Walker, Hennessy and Crown Royal posted strong sales growth, while Jack