A Mid-Year Look at New Spirits (and Who’s Releasing Them)

Your editors have recently gotten their hands on IRI's mid-year review for wine and spirits and it is a goldmine of valuable information. For instance, during the first half of 2015 (through July 5) 551 new spirits products debuted, falling from 650 this time last year. But even though there were less products introduced this year, they brought in more money ($34 million) and volumes (264,000 cases) than last year.VODKAS, CORDIALS LEAD NEW PRODUCTS. Despite its dip in demand in