A Look Back at 2023 Predictions: How’d We Do?

Dear Client: While we work on our industry predictions for 2024, your editors took a look back on our 2023 predictions to see how we did. PREDICTION. We think premium rum is poised to take off in 2023 due to increasing consumer interest and investment in the category from big suppliers like Brown-Forman and Diageo. OUTCOME. Spirits overall had a tougher time in 2023, mostly thanks to tough comps. As such, it wasn't exactly a breakout year for rum.  Rum