A Look at Wine’s Healthiest Channels

Dear Client:   During the pandemic, direct-to-consumer and off-premise retail have been the healthiest channels for wine, and will most likely continue to be the healthiest in the future.  At the recent virtually held Wine Industry Financial Symposium, Danny Brager, consultant Brager Beverage Alcohol Consulting, compared growth across the two channels, breaking down the similarities and differences. DTC VOLUME GROWTH OUTPACING VALUE. Direct-to-consumer wine shipments are bringing in about $3.5 billion from 7.6 million cases annually. In the DTC channel,