A Look at What’s Eating the Value Wine Segment

In a reversal of trends seen during the recession, the wine category has recently seen wines priced above $9 driving growth while wines below $9 have trailed off significantly. In our most recent IRI data, table wines priced $20 and up were leading category growth with a 22% sales increase and gaining half a share point for the 4 weeks ended March 22. In a recent blog post, economist and well-known wine industry analyst Mike Veseth tackles the leading theories