A Look at the Top Spirits-Based RTD Brands

Dear Client:   The prepared cocktail segment has been steadily growing off a relatively small base in recent years and has really hit the gas this year, with sales up about 73% year-to-date.  The total prepared cocktail segment--which includes both the ready-to-serve and ready-to-drink single-serve options-- has reached more than $260 million in sales the 40 weeks through October 3 in Nielsen's Total US xAOC. The total segment has reached about 4 share of spirits year-to-date, up from 2.9 share