A Look at the DTC Wine Channel through the Consumer Lens

Dear Client:   There's been a few reports in recent months about the wine direct-to-consumer channel from the winery's perspective. But what do the actual consumers have to say? Last week the Wine Market Council presented the results of its latest Wine Club/ DTC Consumer Benchmark Study. The study surveyed more than 9,000 wine club members nationwide, fielded between March and May of this year. CONSUMER DEMOGRAPHICS. Before we dig into the results of the survey, let's take a look at who