A Few Key Insights into Distillery Tourism

Dear Client:   About 15 million visitors make trips to distilleries in the US and Europe annually, according to experiential marketing software company AnyRoad. "And what we see is that this is expanding every year," said AnyRoad co-founder Jonathan Yaffe during a presentation at the recent American Craft Spirits Association annual conference.   Indeed, the Kentucky Bourbon Trail saw just over 2 million visitors in 2022 for the first time, a 38% increase over 2019, according to the Kentucky Distillers' Association