A Conversation with Bacardi’s Robert Furniss-Roe

Dear Client:Bacardi Limited is the largest privately held spirits company in the world with a well-known portfolio led by Bacardi rum, Grey Goose vodka, Dewar's blended Scotch whisky and Bombay Sapphire gin among others. Like many other international drinks companies, the US is Bacardi's best market in terms of sales. As such, WSD recently had the opportunity to speak with Robert Furniss-Roe, president for the North American region, about his thoughts on the state of a number of categories and