A Closer Look at Pinnacle

Dear Client: White Rock's Pinnacle Vodka has met with a lot of success in recent years, as the company has rolled out a number of new flavors. It seems dessert flavors have been their specialty recently, with Whipped, Cherry Whipped, Chocolate, Butterscotch, Cotton Candy and their newest launch, Cake. We recently spoke with Carlos Carreras, vp of sales/national sales manager for White Rock Distilleries to get more perspective on the brand and where it is headed. Pinnacle Whipped was a