A Closer Look at Holiday Promotions

Dear Client:In response to our newsletter yesterday, several readers gave other suggestions for why $20+ wines grew especially strong in October based on IRI scan data. For one, comparisons were pretty easy. October 2008 is when the economy bottomed out and luxury wine sales took a nosedive that continued through the rest of the holiday season. In October 2008, $20+ wines saw dollar sales decline -6.3% and volume drop -6.2%, based on IRI scan data in food and drugstores. Wowsa.