A Closer Look at Beam’s RTD Strategy

Dear Client: Beam Suntory-owned premixed cocktail brand On the Rocks has been growing like gangbusters and continues to be a key part of the company's RTD strategy. OTR grew 47% last year, surpassing 600,000 9L cases in depletions through October 2023, according to Beam's managing director of RTDs Heather Boyd.  "And we've expanded our presence from coast to coast in partnership with our distribution partners in markets like California, Washington, Texas, Illinois, Massachusetts and New York," Heather tells WSD, noting