A Close Look at Partida Tequila

Dear Client: We recently spoke with Partida Tequila founder Gary Shansby, who has a long history of brand building that includes Famous Amos Cookies, Mauna Loa Macadamias Nuts, Terra Chips, and Vitamin Water. Here's what he had to say as you, dear reader, are a fly on the wall: WINE & SPIRITS DAILY: What is new with Tequila Partida? GARY SHANSBY: Partida is a small, ultra premium brand, but our compounded growth rate is probably above most in the industry.