A Chat with Partida Tequila

Dear Client:We met with Partida Tequila founder Gary Shansby in our hometown of San Antonio yesterday for a brief chat (and a few samples). As you may know Gary has been in the business of building brands for about 50 years, with some of his better known brands including: Famous Amos Cookies, Mauna Loa Macadamias Nuts, Terra Chips, and Vitamin Water. He didn’t enter the spirits business until recently with Partida Tequila in 2001. When researching the industry he realized