A Chat with Bacardi North America President

Dear Client:   In late 2022 Bacardi announced a spate of leadership changes, including naming Tony Latham as president of North America, succeeding Pete Carr [see WSD 10-03-2022]. Tony officially took on the new role in April 2023.  Prior to taking over as president of North America, Tony was Bacardi's global cfo, joining the company in 2019. He also worked on the company's digital commerce and ESG strategies.  In his new role, Tony tells WSD that his "top priorities were