A-B’s Drinkworks Strikes Licensing Deal with Heaven Hill

Dear Client:Personal drinks machine Drinkworks, the joint venture between Anheuser-Busch and Keurig Dr Pepper, today announced a licensing agreement with Heaven Hill Brands to create co-branded cocktail pods, marking Drinkworks' second partnership with a spirits company. The partnership has been in the works for a little over a year now. "When Drinkworks was starting [in early 2017] and we were reaching out to industry members, Heaven Hill was one of our early calls," Drinkworks ceo Nathaniel Davis tells WSD, adding the