A-B’s Drinkworks Adds Pernod Ricard to Its Open System with New Licensing Deal

Dear Client:Today personal drinks machine Drinkworks—the joint venture between Anheuser-Busch and Dr Pepper Keurig—announced its third major licensing agreement with a spirits company, this time with Pernod Ricard USA. As part of this latest agreement with Pernod Ricard USA, Drinkworks will initially launch two co-branded cocktail offerings, Absolut Pineapple Martini and Kahlua Espresso Martini slated to hit the market in late 2021 and 2022, respectively. "We're thrilled for the chance to collaborate with Drinkworks and offer consumers a convenient new way to