A Bird’s Eye View of Rose

Dear Client:Earlier this month, ShipCompliant's mid-year direct-to-consumer report showed that rose has slowed down in 2019 after an eight-year growth trajectory [see WSD 09-06-2019]. That got us thinking, how's the category doing outside the DTC channel?  GROWTH IS SLOWING. Rose is also showing much slower growth rates in Nielsen-measured channels.  Through mid-2017 and mid-2018, rose table wine annual growth was more than 50%. But in the 52 weeks through August 10, that growth decelerated to 21%, and in the 13-week period it