A 30,000-Foot View of the DTC Wine Channel

Dear Client: Today we are continuing our coverage of Silicon Valley Bank's 2024 Direct-to-Consumer Wine Survey Report, breaking down some of the fast stats directly from the pages of the report. A QUICK OVERVIEW. The DTC channel made up the majority of sales for respondent wineries, with 72% of sales going through some form of DTC in 2023. Meanwhile, 17% went through off-premise and 11% went through on-premise. Breaking down just DTC sales, there was an even split between tasting room and