7.5 Million Constitute Core Wine Drinkers

Dear Client:New consumer insights from the people at Pointer Media Network (a division of Catalina Marketing, the coupon people) finds that a small group of 7.5 million wine drinkers drive 80% of the category’s volume in the United States, indicating that the “targeted” wine consumer may be more concentrated than you think. Pointer Media Network found that 6.8% of total wine drinkers, or 7.5 million consumers, drive 80% of overall wine volume. For imported premium and imported wine, 4.7% or