30-SOMETHINGS PEGGED THE IDEAL CONSUMER

With advertising and marketing you always hear about baby boomers and millennials, but what about the people in-between? What do they want? Several new studies have shown that the growing number of unwed, single people in their 30s make ideal customers. With money to burn and a taste for luxury, these individuals are ready to spend cash on themselves much more than, say, a 20-something prepping for marriage or a baby boomer with debt. This 30-something group is searching for