3-Liter Boxed Wine Trends Soar in 2014

Dear Client: In perusing the latest IRI data, we noticed that 3-liter boxed wine has been one of the standout performers in 2014. For instance, sales for the category are up 14.6% and volumes grew 11.4% year-to-date through March 23 in all IRI-measured channels. As a result, the category has grown its dollar share 0.24 points to represent nearly 3 points of the wine category. As for volumes, the category holds about 4.6 points and gained 0.37 points. The overall