2021 DTC Wine Volume Growth Slows, but Value Still up Double Digits

Dear Client:  After seeing the largest ever year-over-year volume increase in 2020 (up 27%), direct-to-consumer wine shipments were up just 1.9% for the first half of 2021 due to tough comps, according to ShipCompliant's mid-year DTC report. Meanwhile, the value of DTC wine shipments was up 12.2% to $1.89 billion for the six-month period.  "It's been pleasantly surprising that it's stayed up and above 2020," said Andrew Adams, editor of the Wine Analytics Report, during a media briefing this week