2020 Summer Trends that’ll Likely Continue into OND

Dear Client:   We've been providing a pretty granular view of current trends with Nielsen's weekly updates. Today, we're zooming out for a full look at this year's summer trends from Memorial Day to Labor Day (week ended May 23 to the week ended September 12). SPIRITS SALES UP $1.5 BILLION. Spirits sales were up $1.5 billion (almost 30%) this summer compared to 2019 in Nielsen-measured off-premise channels.  Consumers are continuing to trade up in the category, shifting their on-premise