2017 Trends Suggest “New Normal” for 2018

Total beverage alcohol volumes were down 0.2% in 2017 because consumers are gravitating toward healthier drinking experiences, including seeking out all-natural ingredients, low-ABV or zero-proof mocktails, According to the initial results from IWSR's annual US Beverage Alcohol Review (BAR). As a result, they're beer consumption habits lagged (-0.5%). ALT. PACKAGING, SMALLER SIZES PROPEL GROWTH. On the other hand, wine and spirits volumes were up 2.3% and 1.3%, respectively. The trends that propelled wine and spirits (and helped take share from