2010 Census Reveals “‘Average American’ is Gone”

Dear Client:American households are more complex than ever before. This is the key finding of a white paper that predicts the 2010 Census will show that "the concept of an 'average American' is gone, probably forever," says demographics expert Peter Francese. "The average American has been replaced by a complex, multidimensional society that defies simplistic labeling,” as reported in an article in Ad Age and elsewhere. The Census will begin releasing data in spring 2011. Peter said results will likely