2010 a Good Year for Domestic Wine

Dear Client: True, the recession made it difficult for many US wineries as consumers shifted to the off-premise and often traded down in price. But as 2010 progressed, sales and volume trends improved and so did pricing for domestic wines. Imports still posted growth for calendar 2010 but had a much tougher time, leading to more discounts as time went on. [Editor's note: Read more about pricing in our Jan 13 issue]. The total table wine category grew dollar sales