$20-Plus Wines Gain Share in October

Dear Client:In perusing some data today from IRI we were surprised to discover that wines in the $20+ range were the fastest growing table wine category in the 4 weeks to November 1 (or the month of October) by a long shot. Their growth in October was several percentage points higher than in September, and also seemed to steal some share from lower end wines. Could this reflect Halloween and the approach of the holidays? Are suppliers kicking up promotions?