HOW DOES PERNOD’S PROTEST HOLD UP? As reported yesterday, Pernod Ricard issued a resignation letter to the Century Council as a protest to the group’s support of spirits sponsorships in NASCAR. Pernod had announced earlier this summer that it disagreed with the practice, calling it “inappropriate†as it “runs the risk of damaging its will-earned credibility and undermining its message of responsibility,†wrote Pernod USA’s CEO Alain Barbet in his letter to the Council.The resignation does not officially go into
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