$10 Wines Taking Share from Everyone

Dear Client:The wine industry sweet spot ($9-$12) is taking the wind out of the super-premium category's sails, according to recent Nielsen scans. For years now wines priced $20 and above have been the fastest growing price category at the off-premise. However, the tables are turning led by all the new innovations coming from the $9-$12 group - which, you'll recall, is the second largest price category in terms of net sales. Case in point: dollar sales rose 11.1% in the