Will Craft Brewers Make Distributors Pay to Get Brands?

October 11, 2011Will Craft Brewers Make Distributors Pay to Get Brands?Dear Client:Several years ago I was advising on an unofficial basis a new young craft brewer who was just getting started. He self-distributed for the first few years, but when it came time to secure real distribution statewide, he came to me for advice on how to go about it. I told him to interview each distributor carefully, assess their strengths and weaknesses, see which ones would commit to getting