Why People Are Drinking Less Beer

Dear Client:The main reasons people are consuming less beer? "Evolving tastes," said 51% of women and 45% of men who answered the question for Consumer Edge Insight research on the topic. Consumer Edge president David Decker outlined research on the category's challenges at last week's Beer Industry Summit. Back to the question of why people would consume less beer: health concerns were a close second to tastes: 42% of male respondents cited health reasons for consuming less beer, vs. 37%