White Claw Still Dominating with Simplicity

Dear Client: 2021 has been the most innovative year of hard seltzer thus far. We’ve seen loads of lemonade seltzer, heaps of hard tea seltzers, some stronger seltzers, funky seasonal seltzers and even things like seltzer punch coming to market this year. Yet you know what’s ranking as the top innovation (in scandata) in most recent frames? A simple variety pack of new flavors from White Claw. Yep, White Claw Variety Pack #3 -- which debuted new flavors like Blackberry,